25 July 2019

Why Is It Important To Know If A Channel’s Demographics Have Changed?

  • To set a new benchmark for audience engagement
  • To see the new ratio of 18-24 year old females to 25-34 year old males
  • To find out where the old audience went
  • To see how the new audience corresponds with the channel’s mission and content

Which Method Could You Use With The Watch Time Report To Analyze Whether Content Formats Are Performing As Expected?

  • Group videos by date uploaded, and dig into seasonal fluctuations in watch time performance.
  • Group videos randomly, and look for patterns that emerge across the formats.
  • Group videos by content format, and compare watch time performance from specific times of the day.
  • Group videos by each content format, and look at their watch time performance across a specific period.

Which Of The Following Ad Formats Typically Has The Highest CPMs?



  • Bumper Ads
  • Skippable Auction
  • Display ads
  • In-Video Overlay

What Channel Visuals Can You Check For Brand Consistency?

  • Up next layout
  • Playlists
  • Banner and icon
  • Subscribe button

How Would You Find Out If Different Video Series Have Different Audiences?

  • Use the Engagement report to find out which viewers watched through the videos.
  • Use multi-line view to break apart the audiences per video.
  • Use the compare function to see demographics for last year versus this year.
  • Group videos together and look at the Demographics report.

What Is A Good Reason For Analyzing A Channel’s Content Strategy?

  • To deter viewers from skipping ads
  • To inform programming and format choices
  • To determine which video is most likely to become a standout hit
  • To flag content that is offensive or inappropriate

What Is A Direct Way To Earn Revenue On YouTube?

  • Conducting Brand Lift surveys
  • Producing content that is eligible for monetization
  • Selling remarketing lists of video viewers
  • Claiming ownership of fan reaction videos

You Have English Videos, But Discover That Viewership Is High In Asian Countries Where Other Languages Are Spoken. What Might You Consider Doing To Better Target This Audience?

  • Change the publishing schedule so new videos release at 8am in Asia.
  • Hire a voice actor to dub over every video into all Asian languages.
  • Create playlists exclusively for Asian audiences.
  • Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

Why Is It Important To Look At How Many Subscribers Are Gained For Each Video?

  • To determine which device your non-subscribers are watching your content from
  • To see where subscribers drop off in your video
  • To identify how views affect your subscriber count
  • To determine which video and what type of creative drives viewers to subscribe

How Is The Media Landscape Changing?

  • Viewers are shifting from passive viewers to active viewers.
  • Teens and millennials are watching more live broadcast TV.
  • Viewers are on fewer devices when watching TV.
  • More adults prefer cable TV over online video platforms.

What Information Can You Include In The Channel Description To Assist Unsubscribed Viewers?

  • Transcript of channel trailer
  • Video upload schedule
  • Photos of hosts or creators
  • Poll card so viewers can vote on videos

What Is One Strategy To Evaluate How Well Thumbnails Distinguish Content?

  • Conduct A/B testing for one video with 5 different thumbnails
  • Examine every thumbnail and ensure no two thumbnails look similar
  • Review the Thumbnails report to see likes and dislikes
  • Do a side-by-side comparison of 10 thumbnails against a similar channel

What Is The Flow Of The Assessment Framework?

  • Implement next steps, ask questions, measure and analyze
  • Measure and analyze, ask questions, implement next steps
  • Ask questions, implement next steps, measure and analyze
  • Ask questions, measure and analyze, implement next steps

Which Of The Following Helps Fuel The YouTube Ads Ecosystem?

  • Engaged viewers
  • Embedded third-party sponsorships
  • YouTube Red subscribers
  • Browser bookmarks

What Is The Role Of Video Metadata On YouTube?

  • Metadata helps advertisers target videos by demographic.
  • Metadata is used to surface videos in YouTube search.
  • Metadata prevents identical videos from being uploaded to YouTube.
  • Metadata controls whether a video can be embedded on other sites.