25 July 2019

If You Saw An Increase In Revenue, But Overall CPMs Were Lower, Which Of The Following Could Be Why?

  • Fewer types of ads were shown on the channel’s videos.
  • There were seasonal fluctuations in advertiser spending.
  • More mobile viewership occured.
  • Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

Why Is It Important For A Channel To Consider What Category They Are In?

  • The category determines the channel mission.
  • It is helpful to know all categories on YouTube.
  • Each category only has one right way to optimize a channel.
  • There are category specific best practices that can help optimize a channel.

What Can You Learn By Analyzing Videos That Keep Subscribers Coming Back?



  • What are the characteristics of the videos enjoyed by subscribers?
  • What are the traffic sources most used by non-subscribers?
  • How does the channel branding influence the perception of non-subscribers?
  • Will subscribers buy my product or service?

What Is The Ideal Audience Retention Pattern?

  • Large bumps and dips
  • Steep decline
  • A flat slope that hovers near 100%
  • Sudden spike in middle

Why Is Having An Audience Match Important?

  • Good audience match could improve the ad rates on the channel’s videos.
  • Good audience match could improve the target demographics.
  • Poor audience match could cause the channel to lose its existing watch time.
  • Poor audience match could slow channel growth and/or reduce audience retention.

Which Of The Following Is An Element Of Advertiser-Friendliness?

  • Whether the production quality meets broadcast standards
  • Evidence that the channel has been whitelisted
  • Verification that the channel’s audience is large enough to be profitable for advertisers
  • Content that does not have graphic or explicit content.

Why Would You Want To Review The Ratio Of Views Being Converted To Ads?

  • To see how the ad rates are affected by viewer engagement.
  • To see the approximate ratio of how many views resulted in an ad being served and how it is trending over time.
  • To see which type of ad brought in the most revenue.
  • To see the actual number of subscribers that watched the ad and commented on the video.

What Action Could You Take To Optimize Content If You See Bumps In Your Audience Retention Curve?

  • Examine bumps and consider including similar elements in future videos.
  • Create more videos similar to this one, since this is regarded as the ideal audience retention.
  • Eliminate or shorten elements that consistently result in dips and declines.
  • Ensure the title, thumbnail, and description reflect the video content.

How Can The “Groups” Feature Help Determine Performance For A Set Of Videos?

  • Organize separate reports into groups so it’s easier to find data in one place.
  • Assemble videos into groups so viewers can discover related videos.
  • Divide videos into groups to see how viewers engage with different content formats.
  • Assign team members to groups so only managers can access financial data.

Ad Formats Are Requested In Which Order?



  • Overlay, Instream, Display
  • Instream, Display, Overlay
  • Display, Overlay, Instream
  • Instream, Overlay, Display

Which Order Outlines What Ad Formats Take Up The Most To Least Space On The Video Player?

  • Skippable, Overlay, Display
  • Skippable, Display Overlay
  • Overlay, Skippable, Display
  • Overlay, Display, Skippable

Which Compare Metric Would You Use With The Watch Time Report To Determine Whether Channel Programming Is Hero, Hub, Or Help?

  • Videos added
  • Videos published
  • Subscribed & non-subscribed
  • Average percentage viewed

Why Is It Important To Assess Discovery On YouTube?

  • There is a direct correlation between discovery and video length.
  • Knowledge of discovery allows you to optimize the channel for optimum views.
  • You need to understand who is visiting the channel in order to serve the appropriate ads to them.
  • Channels with lower discovery should focus solely on viral videos.

Where Can You Get The Most Measurable Data To Analyze The Performance Of A Channel?



  • YouTube Dashboard
  • YouTube Blog
  • Google Insights
  • YouTube Analytics

Which One Of These Techniques Is Suggested To Improve The Performance Of Cards?

  • Include a verbal call-to-action when the card appears.
  • Enable cards for desktop viewers only.
  • Insert all cards in the first 15 seconds of the video.
  • Add at least 5 cards to each video.