25 July 2019

Who Are The Three Key Players That Drive The YouTube Ecosystem?

  • Viewers, fans, brands
  • Viewers, Creators, Advertisers
  • Creators, Gamers, Musicians
  • Channel managers, Content managers, Production managers

What Is A Best Practice Many Channels Use For Their Sections?

  • Populate the top section with popular videos.
  • Create no more than 3 sections.
  • Assemble sections to appeal primarily to long-time subscribers.
  • Reorder sections every week to keep content fresh.

What Metric Found In The End Screens Report Can Help You Improve The Viewer Experience?



  • Like and dislikes for each end screen
  • Audience retention of end screen elements
  • Number of times an end screen element is shown and clicked
  • Demographic profile of viewers who click on end screens

Which Is Not One Of The Metrics Suggested For Analyzing The Traffic Sources Report?



  • Split between external and YouTube traffic sources
  • Highest traffic source and the top 5 traffic sources
  • Spikes and drops in particular traffic sources over time
  • The number of traffic sources divided by the number of viewers

If The Largest Traffic Source Is External, What Opportunity Could You Take?

  • Notify subscribers about every new video.
  • Partner with additional websites to drive more traffic to the channel.
  • Customize content for tablets and game consoles.
  • Optimize video metadata for YouTube search.

What Action Could You Take To Optimize Content Based On Seeing A Flat Audience Retention Curve?

  • Ensure the title, thumbnail, and description reflect the video content.
  • Eliminate or shorten elements that consistently result in dips and declines.
  • Examine bumps and consider including similar elements in future videos.
  • Create more videos similar to this one, since this is regarded as the ideal audience retention.

What Is A Recommended Action To Support Hero Content Programming?

  • Explore collaborations or cross-promotions to amplify content.
  • Model the programming schedule after another channel with a lot of subscribers.
  • Check out Google Trends for high-volume searches in the category.
  • Communicate the publishing schedule in the video description.

How Can You Benefit By Analyzing Which Videos Have The Most Likes Or Dislikes?

  • You can develop a plan to produce a viral video hit.
  • You can better refine the content strategy based on what seems to be most liked by the audience.
  • You can conclude that liked videos were added to many playlists.
  • You can analyze non-controversial topics.

If You See A Watch Time Pattern With Periodic Spikes In Your Watch Time Report, Which One Of The Reasons Is Least Likely?

  • The spikes could represent the changes in the number of likes/dislikes.
  • The spikes could represent a periodic fluctuation in viewership over time.
  • The spikes could correspond to a consistent upload schedule.
  • The spikes could correspond to when subscribers watch new releases.

What Is The Difference Between Reserve And Auction Ads?

  • Ad networks can participate in auctions.
  • Reserve ads are served via AdSense.
  • Reserve ads guarantee impressions and have higher costs than auction ads.
  • Auction ads can be bought on a fixed rate.

If You Find Content With High Watch Time From Subscribers, What Can You Do Next?

  • Change the metadata on these videos.
  • See what these videos have in common so you can replicate these elements.
  • See what these videos have in common so you can minimize these elements.
  • Change the content strategy to target non-subscribers.

What Is A Recommended Action To Support Help Content Programming?

  • Model the programming schedule after another channel with a lot of subscribers.
  • Check out Google Trends for high-volume searches in the category.
  • Communicate the publishing schedule in the video description.
  • Explore collaborations or cross-promotions to amplify content.

Which Content Format Is Typically Associated With A Watch Time Pattern Of A Spike, Followed By A Flat Curve?

  • All formats
  • Educational
  • Entertaining
  • Inspirational

How Would You Know Whether A New Video Series Has A High Audience Retention Rate?

  • Compare the ratio of likes to dislikes.
  • Analyze how the first video in the series performed in the first 24 hours.
  • Use the audience retention report to set a baseline for all videos.
  • Compare the audience retention rate of a group of videos in the series to the channel average.

How Might You Know If You Are Increasing Your Subscriber Watch Time?

  • You will see a spike in subscriber watch time after a video is published.
  • You will see an oscillating curve of watch time from your subscribers.
  • You will see a gradual slope of watch time increase from your non-subscribers.
  • You will see a steep decline in watch time from your subscribers.