Showing posts with label YouTube Channel Growth. Show all posts
Showing posts with label YouTube Channel Growth. Show all posts

25 July 2019

Why Is It Important To Know If A Channel’s Demographics Have Changed?

  • To set a new benchmark for audience engagement
  • To see the new ratio of 18-24 year old females to 25-34 year old males
  • To find out where the old audience went
  • To see how the new audience corresponds with the channel’s mission and content

Which Method Could You Use With The Watch Time Report To Analyze Whether Content Formats Are Performing As Expected?

  • Group videos by date uploaded, and dig into seasonal fluctuations in watch time performance.
  • Group videos randomly, and look for patterns that emerge across the formats.
  • Group videos by content format, and compare watch time performance from specific times of the day.
  • Group videos by each content format, and look at their watch time performance across a specific period.

Which Of The Following Ad Formats Typically Has The Highest CPMs?

  • Bumper Ads
  • Skippable Auction
  • Display ads
  • In-Video Overlay

What Channel Visuals Can You Check For Brand Consistency?

  • Up next layout
  • Playlists
  • Banner and icon
  • Subscribe button

How Would You Find Out If Different Video Series Have Different Audiences?

  • Use the Engagement report to find out which viewers watched through the videos.
  • Use multi-line view to break apart the audiences per video.
  • Use the compare function to see demographics for last year versus this year.
  • Group videos together and look at the Demographics report.