Showing posts with label YouTube Channel Growth. Show all posts
Showing posts with label YouTube Channel Growth. Show all posts

25 July 2019

How Would You Find Out If Different Video Series Have Different Audiences?

  • Use the Engagement report to find out which viewers watched through the videos.
  • Use multi-line view to break apart the audiences per video.
  • Use the compare function to see demographics for last year versus this year.
  • Group videos together and look at the Demographics report.

What Is A Good Reason For Analyzing A Channel’s Content Strategy?

  • To deter viewers from skipping ads
  • To inform programming and format choices
  • To determine which video is most likely to become a standout hit
  • To flag content that is offensive or inappropriate

What Is A Direct Way To Earn Revenue On YouTube?

  • Conducting Brand Lift surveys
  • Producing content that is eligible for monetization
  • Selling remarketing lists of video viewers
  • Claiming ownership of fan reaction videos

You Have English Videos, But Discover That Viewership Is High In Asian Countries Where Other Languages Are Spoken. What Might You Consider Doing To Better Target This Audience?

  • Change the publishing schedule so new videos release at 8am in Asia.
  • Hire a voice actor to dub over every video into all Asian languages.
  • Create playlists exclusively for Asian audiences.
  • Identify the top Asian countries, then consider adding translated captions and metadata for the top performing videos.

Why Is It Important To Look At How Many Subscribers Are Gained For Each Video?

  • To determine which device your non-subscribers are watching your content from
  • To see where subscribers drop off in your video
  • To identify how views affect your subscriber count
  • To determine which video and what type of creative drives viewers to subscribe

How Is The Media Landscape Changing?

  • Viewers are shifting from passive viewers to active viewers.
  • Teens and millennials are watching more live broadcast TV.
  • Viewers are on fewer devices when watching TV.
  • More adults prefer cable TV over online video platforms.

What Information Can You Include In The Channel Description To Assist Unsubscribed Viewers?

  • Transcript of channel trailer
  • Video upload schedule
  • Photos of hosts or creators
  • Poll card so viewers can vote on videos

What Is One Strategy To Evaluate How Well Thumbnails Distinguish Content?

  • Conduct A/B testing for one video with 5 different thumbnails
  • Examine every thumbnail and ensure no two thumbnails look similar
  • Review the Thumbnails report to see likes and dislikes
  • Do a side-by-side comparison of 10 thumbnails against a similar channel

What Is The Flow Of The Assessment Framework?

  • Implement next steps, ask questions, measure and analyze
  • Measure and analyze, ask questions, implement next steps
  • Ask questions, implement next steps, measure and analyze
  • Ask questions, measure and analyze, implement next steps

Which Of The Following Helps Fuel The YouTube Ads Ecosystem?

  • Engaged viewers
  • Embedded third-party sponsorships
  • YouTube Red subscribers
  • Browser bookmarks

What Is The Role Of Video Metadata On YouTube?

  • Metadata helps advertisers target videos by demographic.
  • Metadata is used to surface videos in YouTube search.
  • Metadata prevents identical videos from being uploaded to YouTube.
  • Metadata controls whether a video can be embedded on other sites.

If You Saw An Increase In Revenue, But Overall CPMs Were Lower, Which Of The Following Could Be Why?

  • Fewer types of ads were shown on the channel’s videos.
  • There were seasonal fluctuations in advertiser spending.
  • More mobile viewership occured.
  • Viewership grew and generated more revenue than the amount of revenue lost from the lower CPMs.

Why Is It Important For A Channel To Consider What Category They Are In?

  • The category determines the channel mission.
  • It is helpful to know all categories on YouTube.
  • Each category only has one right way to optimize a channel.
  • There are category specific best practices that can help optimize a channel.

What Can You Learn By Analyzing Videos That Keep Subscribers Coming Back?

  • What are the characteristics of the videos enjoyed by subscribers?
  • What are the traffic sources most used by non-subscribers?
  • How does the channel branding influence the perception of non-subscribers?
  • Will subscribers buy my product or service?

What Is The Ideal Audience Retention Pattern?

  • Large bumps and dips
  • Steep decline
  • A flat slope that hovers near 100%
  • Sudden spike in middle

Why Is Having An Audience Match Important?

  • Good audience match could improve the ad rates on the channel’s videos.
  • Good audience match could improve the target demographics.
  • Poor audience match could cause the channel to lose its existing watch time.
  • Poor audience match could slow channel growth and/or reduce audience retention.

Which Of The Following Is An Element Of Advertiser-Friendliness?

  • Whether the production quality meets broadcast standards
  • Evidence that the channel has been whitelisted
  • Verification that the channel’s audience is large enough to be profitable for advertisers
  • Content that does not have graphic or explicit content.

Why Would You Want To Review The Ratio Of Views Being Converted To Ads?

  • To see how the ad rates are affected by viewer engagement.
  • To see the approximate ratio of how many views resulted in an ad being served and how it is trending over time.
  • To see which type of ad brought in the most revenue.
  • To see the actual number of subscribers that watched the ad and commented on the video.

What Action Could You Take To Optimize Content If You See Bumps In Your Audience Retention Curve?

  • Examine bumps and consider including similar elements in future videos.
  • Create more videos similar to this one, since this is regarded as the ideal audience retention.
  • Eliminate or shorten elements that consistently result in dips and declines.
  • Ensure the title, thumbnail, and description reflect the video content.

How Can The “Groups” Feature Help Determine Performance For A Set Of Videos?

  • Organize separate reports into groups so it’s easier to find data in one place.
  • Assemble videos into groups so viewers can discover related videos.
  • Divide videos into groups to see how viewers engage with different content formats.
  • Assign team members to groups so only managers can access financial data.