Showing posts with label Video For Brand Basics. Show all posts
Showing posts with label Video For Brand Basics. Show all posts

11 July 2019

Video For Brand Basics Assessment Answers 2019


  1. If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  2. You want to increase awareness among 18- to 34-year-old men.Which of these Brand Lift metrics would you use to see if your campaign is effective?
  3. You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
  4. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
  5. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time.Where can you advertise to accomplish all three of these objectives?
  6. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.
  7. Where can you implement this campaign?
  8. Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market. Which YouTube offering was designed with TV media buyers in mind?
  9. What are the three components in the YouTube ecosystem?
  10. If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
  11. TrueView video ads can be especially effective for driving what goals?
  12. How can you reserve Google Preferred and Mastheads ads?
  13. What does the Google Preferred Preference Score look at to measure popularity and passion?
  14. Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand.What measurement tool can you use to uncover these data points?
  15. What video ad solution can you use to drive visits to your mobile app and increase conversions?
  16. What is Google’s programmatic buying platform?
  17. Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com.Which Brand Lift metric can measure that?
  18. On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
  19. What’s the first step when determining the right video solution for your campaign?
  20. What can you use to connect with people based on their purchase intent?
  21. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
  22. Google helps marketers connect with people using what three kinds of data?
  23. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
  24. Your agency wants to extend your reach by adding YouTube to your TV media spend. What Google measurement solution can help you plan and measure reach and frequency?
  25. What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?
  26. What is Google Preferred?
  27. What is a key difference between reservation buying and auction buying?
  28. What does digital media offer that TV advertising does not?
  29. Cards are a great way to increase engagement with your video ad or brand.Where do you create cards?
  30. Viewability is a measure of whether or not an ad had a chance to be seen by a user.What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?
  31. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
  32. Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?
  33. You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points.What Google measurement solution will you use?
  34. Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact?Which Brand Lift metric can measure that?

Your Agency Is Looking To Achieve Maximum Reach And Lift For Your Video Campaign? Which Google Products Can You Use?

  • Google Surveys and Google Preferred
  • Brand Lift and TrueView
  • TrueView and Google Preferred
  • YouTube Masthead and text ads

Viewability Is A Measure Of Whether Or Not An Ad Had A Chance To Be Seen By A User. What Is Google’s Solution For Measuring Viewability Across The Web And Is Accredited By The Media Ratings Council?

  • Active View
  • Viewable Lift
  • View Tracker
  • Active Lift

What Is Google Preferred?

  • Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube.
  • Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
  • Google Preferred consists of among the top five percent most popular channels with highly engaged audiences, organized into easy-to-buypackages for advertisers.
  • Google Preferred consists of the bottom five percent of remnant inventory on YouTube.

What Google Measurement Solution Uncovers Things Like How Your Campaign Affected Consumer Research, Interest, Product Consideration, And Opinion Development?

  • Unique Reach
  • Google Surveys
  • Google Analytics
  • Brand Lift

Your Agency Wants To Extend Your Reach By Adding YouTube To Your TV Media Spend. What Google Measurement Solution Can Help You Plan And Measure Reach And Frequency?

  • Brand Lift
  • Google Surveys
  • Google’s reach solutions
  • Sales Lift

Your Manager Wants To Know How Google Can Help Your Brand Get In Front Of Mobile Users. What Might You Say?

  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • Google does not provide cross-device targeting at this time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-oldsthan YouTube.

Your Manager Wants To Know How Google Can Help Your Brand Determine How Your Campaign Affected The Organic Search Query Volume For Related Keywords On Google.Com And YouTube.Com. Which Brand Lift Metric Can Measure That?



  • Brand awareness
  • Brand consideration
  • Ad recall
  • Brand interest

What Video Ad Solution Can You Use To Drive Visits To Your Mobile App And Increase Conversions?

  • TrueView for shopping campaign
  • Bumper ads
  • TrueView for mobile app installs campaign
  • Mastheads

Before Running A Campaign, You’d Like To Track Aided And Unaided Awareness To Understand How Your Customers Perceive Your Brand. What Measurement Tool Can You Use To Uncover These Data Points?



  • Brand Lift
  • Google Surveys
  • YouTube Analytics
  • Google Analytics

What Does The Google Preferred Preference Score Look At To Measure Popularity And Passion?

  • Reach and frequency
  • GRPs
  • Likes and shares
  • User watchtime and audience engagement

How Can You Reserve Google Preferred And Mastheads Ads?

  • In AdWords
  • Through a Google representative
  • With Brand Lift
  • In YouTube

Your Manager Wants To Know How Google Can Help Your Brand Measure How Much More Your Consumers Align With The Brand Identity After Exposure To It — What’s The Brand Equity Impact? Which Brand Lift Metric Can Measure That?

  • Brand awareness
  • Brand interest
  • Brand favorability
  • Brand consideration

Your Agency Has Specialized In Running TV Ad Campaigns, But Now You’re Expanding Into The Thriving Digital Video Market. Which YouTube Offering Was Designed With TV Media Buyers In Mind?

  • TrueView ads
  • Mastheads ads
  • Google Preferred
  • Brand Lift

Your Agency Is Looking To Run A Video Campaign That Has Flexible Pricing, Real-Time Optimization, And An Ad Format That Allows Users To Opt Out Of Watching. Where Can You Implement This Campaign?

  • DoubleClick Bid Manager only
  • AdWords and DoubleClick Bid Manager
  • YouTube
  • AdWords only

You Want To Increase Awareness Among 18- To 34-Year-Old Men. Which Of These Brand Lift Metrics Would You Use To See If Your Campaign Is Effective?

  • Brand awareness
  • Brand interest
  • Brand favorability
  • Sales lift